WE ARE A
TEAM OF INTER-DISCIPLINARY THINKERS
TEAM OF INTER-DISCIPLINARY THINKERS
Our team of 50 Principals, Designers and Professionals
develops compelling concepts and evocative environments
for the hospitality industry including branding and
lifestyle hotels, boutique luxury hotels and resorts,
entertainment venues and residential projects.
From project planning and conceptual design through
interior architecture, graphics and branding, art and
lighting installations, Simeone Deary’s involvement
in each project goes well beyond design. We are proud to
have designed over 100 projects of diverse types including
new construction, adaptive reuse, renovation and conversion
in both the United States and abroad.
DEEP AND
DIVERSE
THINKING
ENRICHES OUR
CREATIVITY
AND COLLAB-
ORATIVE PROCESS
DIVERSE
THINKING
ENRICHES OUR
CREATIVITY
AND COLLAB-
ORATIVE PROCESS
We ground our creative imagination in fluent,
flexible, and original thinking. At inception
and throughout the project, we seek information
through in-depth research and engage in rigorous
analysis that transforms empirical knowledge
into bold creative concepts informed by our
client's goals and aspirations, the character
of the brand, the site, the architecture,
and the history and culture of the community.
Our people combined with a diligent process
differentiates us and makes our work unique
and successful.
DESIGN
CREATES AN
IMMERSIVE
EXPERIENCE
MOLDED BY
THE COMMUN-
ITY CULTURE
CREATES AN
IMMERSIVE
EXPERIENCE
MOLDED BY
THE COMMUN-
ITY CULTURE
Our design emerges from a conceptual vision and
the development of a critical path that guides our work
and unifies the environments we create. We arrive at
a concept by creative thinking, but also by listening
carefully to our clients and by tailoring design to new
guest behaviors and expectations. We believe it is important
to create a sense of welcome and ease, to layer an engaging
story into our design and equally, to provide details
and moments that people can discover and share. A genuine,
sincere and enriching experience in a comfortable,
yet exciting environment is the new currency.