The Goal

To create a unique experience that would stand out against the crowded brand landscape of universal studios food & beverage venues.

Our Solution

Our concept was to build a steampunk (a popular artistic genre of retro-futurism) chocolate factory, whose design focused on story and personality, imagining a history of the factory and its owner. Blending Victorian detail and ornament with steam-powered industrial materials, the design and branding reflect the clockwork intricacy of a time long since committed to nostalgia. The layered details of the brand expression reflect the story and history of the characters we conceptualized.